First it is useful to point out who is choosing free software vs. paid programs. When new computers are sold, they are typically pre-loaded with at least one full featured security suite - available as a free trial for a month or two. This recommended paid product is optional and is made available for those who are new to computers, and may not be aware that alternatives exist, or where to go to find them - knowing that most who default into this category will opt to follow recommendations and stay with, and pay for the program.
Paid internet security suites are designed for optimal performance and dependability. They include all the components that make up a comprehensive package for maximum computer protection - and feature live, accessible customer service. These components are a combination of - anti-virus, anti-spyware, ad ware, anti-malware, a firewall, anti-phishing detection, and recently, some form of live, real-time protection - detecting any malware activity - which may already be in progress - by continuous scanning for anything out of the ordinary. Protection like this is found in the full-featured, all-in-one, or premium security suites.
Free versions are individual components used in combination with other free components to custom build a comprehensive security defense. The idea is that combining individual free programs - achieves the same level of protection found in the paid versions. For example, I may start with a free anti-virus, then add a free anti spyware, adware, and malware program, then consider a firewall, and some sort of real-time protection to expose suspicious activity unidentified by all the others. These components together essentially resemble what you will find in an all-in-one security suite. Though I may not have access to customer support, how often really will I need to contact them? Maybe only if their service is unavailable for some reason, which usually means it's on their end anyway - and will soon be resolved.
Performance: Is one more effective than another?
Free Internet Security:
1. Avast.com - Antivirus
2. Avira.com or Antivir
3. AVG.com Antivirus
4. ZoneAlarm Firewall - Checkpoint.com (formerly Zonelabs)
5. Adaware - Lavasoft.com
6. Microsoft Security Essentials - microsoft.com/security_essentials
7. Comodo.com
8. Threatfire.com - (compliments most other components with real-time protection)
9. PandaSecurity.com - Panda Cloud
10. SUPERAntiSpyware.com - Super Antivirus
2. Avira.com or Antivir
3. AVG.com Antivirus
4. ZoneAlarm Firewall - Checkpoint.com (formerly Zonelabs)
5. Adaware - Lavasoft.com
6. Microsoft Security Essentials - microsoft.com/security_essentials
7. Comodo.com
8. Threatfire.com - (compliments most other components with real-time protection)
9. PandaSecurity.com - Panda Cloud
10. SUPERAntiSpyware.com - Super Antivirus
Paid Internet Security Suites:
1. Symantec.com - Norton Antivirus
2. McAfee.com
3. Avast.com - Premium
4. Kaspersky.com - Kaspersky Lab Internet Security
5. Gdatasoftware.com - G-Data.
6. Bitdefender.com
7. PCTools.com - Internet Security
8. F-Secure.com
9. Webroot.com - Webroot Internet Security Essentials
10.Trendmicro.com - Trend Micro
2. McAfee.com
3. Avast.com - Premium
4. Kaspersky.com - Kaspersky Lab Internet Security
5. Gdatasoftware.com - G-Data.
6. Bitdefender.com
7. PCTools.com - Internet Security
8. F-Secure.com
9. Webroot.com - Webroot Internet Security Essentials
10.Trendmicro.com - Trend Micro
There are very good reasons supporting both decisions:
The consensus seems to validate that free versions are as reliable as the paid ones. People who tend to know more about internet security and are more computer/internet savvy in general will recommend the free products hands down. But their preferences are based on knowledge that many of us neither have, nor are even interested in - which is a solid argument for: go ahead and pay - they know more than I do. So it really comes down to what kind of operator are you? Do you have work to do and don't mind paying for reliable protection and piece of mind? Or are you more inclined to decide for yourself which components to include in your customized defense? There will always be choices - free alternatives to just about anything you can install on your computer.
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